Flourish
A Metabolism-First Approach to Health for Women Over 40
Are you a woman over 40 and your body isn’t responding to diets, workouts, or willpower the way it used to in your 20s or 30s anymore - you're not alone.
It's not your fault. You're not undisciplined. You're just using a programme that was never designed with your current needs in mind. You need a new approach...
Introducing FLOURISH
FLOURISH is a new group coaching programme designed specifically for women over 40 who are navigating the complexities of aging, hormones, and metabolic changes.
Unlike traditional weight loss programs that focus primarily on calorie restriction, FLOURISH is about restoring your body’s natural rhythm — so you can stop battling your biology and start building metabolic health from the inside out - because that’s where real, lasting results begins.
💡 Why Metabolism Comes First
As we age, our metabolic health becomes the foundation for everything else.
When you optimise your metabolism, everything gets easier:
✅ Your body starts to release extra weight without extreme effort
✅ Energy levels feel steady throughout your day instead of spiking and crashing
✅ Sleep becomes deeper and more restorative
✅ Risk factors for chronic conditions decrease
✅ You feel more like yourself again
This isn’t about shrinking your body. It’s about expanding your life.
What Makes FLOURISH Different?
Other programmes focus on restriction.
We focus on restoration.
We begin with the root — your metabolism — and build from there. FLOURISH is grounded in science, behaviour change, and compassion. You won’t find calorie charts or "one weird trick" hacks here. What you will find is:
✨ Simple, sustainable habits that work with real life
✨ A supportive group of women on the same journey
✨ Expert coaching that meets you where you are — no guilt, no overwhelm
What Members Are Saying:
"After decades of yo-yo dieting, FLOURISH (along with the invaluable support from Emma) showed me how to work with my body instead of fighting it. My blood sugar has stabilised, I've lost 18 pounds without feeling deprived, and for the first time in years, I feel confident in myself and I'm enjoying trying clothes on again!"
Nicole D. 52
HERE’S A GLIMPSE AT HOW OUR TIME TOGETHER WILL LOOK LIKE
The Flourish Foundation:
Motivation
During the first week of the programme we will set up Your Wellness Foundation! We begin with evaluating where you are now, identify your “why” and assess your mindset!
Metabolism
Time to learn how to work with your body so your metabolism does all the heavy lifting for you. You will learn all about the health factors beyond food which optimise your metabolism so your can really accelerate your fat loss and maintain it for life!
Nutrition
You will establish a baseline level of healthy eating. This is not fat loss focused, this is about eating enough macro and micro nutrients so that the busyness of life does not deplete us.
January: Detox & Liver Health
Forget juice cleanses — this month is about supporting your body’s real detox system: your liver. You’ll learn how to reduce your toxic load (without going extreme), support your liver through everyday nutrition and lifestyle choices, and create the foundation your metabolism needs to thrive. By the end of the month, you’ll feel more energized, and primed for the year ahead.
February: Fat Loss
This month is all about creating what your body needs for fat loss. You'll begin by considering if you are ready both physically and mentally for reducing your calories. Then incorporating some simple dietary strategies for fat loss which are easy to incorporate into the foundational programme.
March: Movement and Active Living
Let's get moving! This week is all about making exercise a habit and creating a plan that works for your lifestyle and therefore you can stick to. Exercise must be enjoyable!
April: Gut Health
Let's heal your gut! A properly functioning gastrointestinal system is critical for overall health and well-being. Healing your gut boosts your immune system, balances your hormones (both stress and sex) and improves your blood sugar tolerance.
May: Stress Management
Stress affects everything: mood, skin, digestive system, metabolism, immune system … so it’s crucial to manage this element of wellness. We can’t just get rid of stress – it’s part of life. I'll teach you how to build stress management techniques into your day – no matter how busy you are.
June: Satisfying Meals & Food Psychology
Summer is for fun— and this month, you'll learn how to make that work for your health, not against it. We’ll explore how to build meals that are both deeply satisfying and aligned with your goals, using the science of flavour, fullness, and the “bliss point” to your advantage. No more bland salads or rebound overeating — just real meals that taste amazing, support your metabolism, and "hit the spot".
JuLy: Leptin: The Hunger Hormone
The month your hunger makes sense again.
If you’ve ever felt like your hunger has a mind of its own? This month, we explore leptin, the key hormone that tells your brain whether you’re full, whether to burn or store fat, and whether your body feels safe enough to let go of extra weight. You’ll learn how things like stress, sleep, overeating, and restriction can throw leptin off — and how to restore it's signals. When leptin works with you, your hunger starts to feel normal again — and fat loss feels less like a battle.
August: The Power of Sleep
The month you stop pushing through and start healing instead.
Poor sleep isn’t just exhausting — it can quietly sabotage your metabolism, hormones, cravings, and progress. This month, you’ll learn why deep rest is essential for fat loss, energy, blood sugar, and recovery — especially in your 40s and beyond. As a certified Sleep, Stress & Recovery Coach, I’ll guide you through simple, science-backed tools to improve your sleep quality, calm your nervous system, and help your body thrive! You can’t out-diet or out-exercise poor sleep — so we’ll tackle it head on.
September: Cardiac Health
The month your heart gets the attention it deserves.
Your heart doesn't just keep you alive—it's the engine that powers your entire metabolism. This month, we'll explore the critical connections between metabolic health and cardiac function, focusing on how to nourish and strengthen your cardiovascular system naturally. You'll learn specific nutrition strategies that support heart health, appropriate movement practices that strengthen cardiac function without overtraining, and how to monitor your progress. By month's end, you'll have practical tools to maintain a resilient heart that supports your metabolic wellness for decades to come.
October: Hormone Health Inc. Menopause
The month you reclaim your hormonal balance.
Hormonal fluctuations don't have to derail your health journey. This month, we'll map out the complex interplay between your endocrine system and metabolism, with special attention to perimenopausal and menopausal changes. You'll discover how specific foods, movement patterns, and lifestyle practices can naturally support hormone balance. Learn which environmental factors might be disrupting your hormones and how to minimize their impact. Whether you're experiencing hot flashes, irregular cycles, mood swings, or unexplained weight changes, you'll gain practical strategies to work with your changing body rather than against it.
November: Mindset
This Month explores the powerful connection between your thoughts and your health outcomes. We'll dive into practical mindset techniques that support sustainable wellness habits, overcome limiting beliefs around food and fitness, and develop resilience for your health journey. Learn how to cultivate a growth mindset that embraces challenges as opportunities for progress rather than seeing setbacks as failures. Discover identity-based habit formation that make healthy choices feel natural rather than forced.
December: Intuitive Eating
The month you bring it all together.
As the year closes, we'll integrate everything you've learned into a sustainable approach to eating that honours both your body's wisdom and your metabolic health. You'll discover how to move beyond rigid rules toward genuine body awareness, learning to distinguish physical hunger from emotional needs and true satisfaction from mindless consumption.
What Members Are Saying:
“To say that the Programme has changed my life is an understatement. Having tried numerous diets in the past, I had virtually given up hope of any meaningful weight loss. I have now lost 2 stone and have never felt fitter or healthier and I no longer feel like I am on a diet but now more of a way of life.”
Flourish Monthly Group COACHING
Investment: €45 per month
That's less than the cost of one dinner out for a complete programme to transform your metabolic health.
This is your invitation to stop chasing quick fixes and start building something real — a relationship with your body rooted in understanding, not restriction. You don’t need to hustle harder. You need a new approach.
Here’s everything you'll receive:
🌿 Comprehensive Core Curriculum: Access the foundational programme immediately upon joining
🌿 Weekly Group Coaching Sessions: Connect during convenient lunchtime calls with women on the same journey
🌿 Monthly Health Focus: Each month focuses on a different aspect of metabolic health.
🌿 Supportive Community: Share experiences and strategies with women who understand your challenges
🌿 Science-Based Approach: Learn the latest research on metabolic health tailored for women over 40
🌿 Sustainable Strategies: Develop habits that enhance your metabolism for life, not just for now
Special Founding Member Offer
The first 10 members to join will receive: One full month of private 1:1 Voxer coaching access — get personalized support and answers to your specific questions whenever you need them.
Health Coaching is an investment in your health and your family's health.
Taking care of yourself creates a ripple effect. This will not only transform your health, but benefit your partner's and your children's health too. Plus, by investing in a premium programme which equips you with the knowledge of what works and why...forever, you can stop spending time figuring this out on your own and spend more time enjoying your life!
YOU’VE GOT QUESTIONS? I’VE GOT ANSWERS.
Who's Behind this Thing?
Hi, I’m Emma McAtasney—Certified Metabolic Health Coach.
For years, I felt frustrated by the traditional methods of weight management, I tracked calories, did hours of cardio, tried intermittent fasting, keto etc. But each time, despite progress, I rebounded, gaining any lost weight back while feeling like a total failure (isn't a health coach supposed to have this figured out?).
It wasn't until I studied to become a Metabolic Health Coach that I had my breakthrough moment—I stopped viewing my body as a simple math equation (subtract diet and add exercise) and started treating it like the complex chemistry set that it is.
The result? I finally achieved the body composition that I was previously working so hard to attain and actual food freedom which freed up so much mental energy.
Now, I work with women who are tired of feeling sluggish, dealing with cravings, or struggling with weight that won't budge take back control.
With rising health concerns, busy lifestyles, and increased stress levels, I feel it's crucial to provide accessible programmes that can make a real difference in women's lives.
That’s why I created this programme. To help you break free from restrictive diets, all or nothing thinking, and hours of cardio that don’t work…
And instead give you peace of mind to know that you are nurturing your metabolism, which allows you to build muscle, lose body fat, and feel in control of your energy, your appetite, and your health.
My intention is for this to be a positive, empowering journey that will help you embrace a proactive lifestyle that paves the way for enhanced vitality and longevity!
Metabolic Health Coaches are heart-centred individuals who love helping other people. My mission is to inspire, educate, and hold you accountable during our work together. My goal is to take you from where you’ve always been to where you want to be. Together we’ll co-create lifestyle upgrades that are easy and realistic for you to implement and follow. My promise is to hold a loving space for you, deeply listen, encourage you, and help you discover how you can move closer to the life of your dreams.
My programs are currently 3 and 12 months long, and many of my clients continue working with me for longer once they reach their maintenance stage! We set these time frames because weight loss is not an overnight fix. Our clients have significant weight, health, and overall lifestyle goals that take time to work through. Our average client loses 5-10lbs a month in our DTD program.
I’m going to be honest – this programme will not get you a new partner. I do recognise this is as an issue for many of the women I work with and they often feel like it’s hopeless to address it. What this programme will do, is help you set more boundaries, become more comfortable with asking for help, and doing so in a way that feels authentic. So yes, it will indirectly help you deal with this issue.
Of course you can! There’s always the option to add one to one coaching to your programme for an additional price. Just let me know what you have in mind and we’ll make it happen.
I don’t offer refunds for transformative work. My suggestion to you is that we schedule a Compatibility Call and make sure that the Flourish Programme is the right fit for you. During our time together, I’ll honour you by giving you everything I’ve got; it will be important for you to show up and do the same for yourself. If during our contracted time frame, you meet unforeseen circumstances such as illness, death in the family, or job loss, we can certainly discuss a termination of our work together and a pro-rated refund, but otherwise, your original agreement to sign up for this programme is a commitment you’ve made to yourself.
In order to take part, you can log in (on any device, computer, phone, or tablet). You can also use the "Better" app on your phone to access your programme content on the go!
ONE LAST THING
Let’s be honest. If you pass on this today, a week from now, will you have actually started on this journey to a healthier and more confident you by yourself and without a proven system?
Perhaps the following question might help you decide: What is at stake if you don’t invest in this programme and continue living life without changing anything? Where will you be in five years time?
I would like to say yes, BUT I have seen this time and time again… and, the weeks and months pass, and things don’t change. You’ll still want it, but you won’t be doing the things that get you where you want to be.
This is your chance! Act now, and don’t let this opportunity pass you!
